The double whammy every working woman faces

 

 

 

Article By Lakshmi Vijaykumar, Principal Research Consultant – AVTAR Group

A few months ago, a comic visual that nailed the challenges faced by a working woman climbing the corporate ladder made waves in the Internet world. The image was shared on Twitter by Anand Mahindra, chairman of the Indian business conglomerate Mahindra Group. He mentioned on his self-realization moment while baby-sitting his one-year old grandson at home.

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India Inc can fight patriarchy with gender-inclusive policies

Padma, who sells delicious kozhukattais (a sweet dish) out of a small roadside eatery at a busy corner of T Nagar (Chennai), was having a raging argument with her 26-year-old daughter. Read More » “India Inc can fight patriarchy with gender-inclusive policies”


Changing Roles

Article By Lakshmi Vijaykumar, Senior Research Consultant -AVTAR  Group

I decided to write this piece after watching a series of movies (mix of Hindi, Tamil and English) over the last few weeks. We all know that this is a corporate platform and we talk about issues related to working women, mothers and the likes. Cutting that stereotype, let’s look at how Cinema (we’ll stick to Indian) is breaking the stereotype on the portrayal of women in silver screens — because films are the mirror of society and reflect on what happens in the society. Read More » “Changing Roles”