Personal Branding- A brief outlook

What do big names like Zara, Starbucks, Adidas, McDonald’s, and the likes have in common?

These are iconic and global brand names tantalizing the minds and hearts of young and old for a very long time now. How did they do it? The answer is by building a unique brand identity.

Earlier the term “branding” was used only for business and products. But now with the advent of social media and the influencer concept, a brand can also mean an individual. Thus, the term Personal Branding came into light.

In simple words, Personal Branding is the process of creating a valued professional identity of yourself. It is a culmination of an individual’s skills, competencies, communication abilities, and all the other interesting elements of uniqueness that will help a person stand out.

Personal Branding is especially important for women in a world where glass ceilings are being shattered every day. Indra Nooyi, Oprah Winfrey, Ariana Huffington, Kiran Mazumdar-Shaw are the names of a few leaders and influencers with admirable Personal Brands. And they are all women.

Why is Personal Branding important for women?

In a professional world of gender stereotypes and leadership gaps, the need to work on a woman’s branding is a topical issue.

Personal Branding has the power to push a woman from a sea of competition to a land of numerous possibilities. Having a Personal Brand will help a woman distinguish herself from her competitors and reflect a stand out personality of both her resume and personal self. Let’s take a look at the importance and tangible benefits of Personal Branding for women:

  • Creating job and business opportunities
  • Accelerating her career growth
  • Marketing to industry leaders, clients, and influencers
  • Establishing a favorable public image
  • Identifying her as a subject matter expert (SME)
  • Building a network of connections

Developing a Personal Brand is a road map of taking your in-built skills and talents from relative obscurity to visible level of expertise. A few tips to just get you started on how to build a powerful Personal Brand:

  • Be your authentic self
  • Build your natural talent and strengths
  • Use social media networks such as LinkedIn, Twitter

This was just a bird’s eye view on the concept of Personal Branding. Our much sought-after experts at Avtar are conducting a webinar on Personal Branding, it’s importance, strategies to develop, and much more detailed guidance on this topic. Women willing to develop a robust personal brand can look forward to some life-changing takeaways from this session.

Register now: https://lnkd.in/gRwKpy9


Corona or Dalgona?

Article by: Athira Premarajan- Research and Content Development Associate

You know how it works. Fresh today and gone tomorrow. That’s the pace of social media trends. There was a time when a ‘winking beauty’ from Kerala, took over the social space of the entire world. Though it stayed for a little longer than anticipated, it was long forgotten the very next week! Now trending are the frothy Dalgonas. This will forfeit too. So will the Corona.

Rising to the challenge is not new to any human being. We have learned to survive the odds even during the hardest of times. Journeying through the most unprecedented times of the century, we are slowly regaining our world step-by-step. In this process, the role of technology in leading us is huge. It has opened the window of possibilities and opportunities – Learning from home, cooking from home, celebrating from home, invoking from home, working from home, et. al. Among this, the popularity, reach and requirement of ‘remote working’ or ‘work from home’ concept tops the list.

Though it was already in the scene, remote working had not gained limelight until recently. The social stigma that sustained with remote working was long gone within a couple of days since the outbreak. Although, it is sad that a pandemic had to teach us the vast possibilities of the different tools and products made by humankind. Anyway, better late than never! This opportunity has proved the world – both employers and employees, the availability of alternatives. This has made a huge impact in the lives of millions of women – who are trying for a job with flexibility, who has requested for flexible working hours, and for those of who wants to balance familial duties and earn, working from home. Now, just to list out the benefits, how has this window of opportunity given the women workforce a breath of fresh air? Let’s find out!

Time for Dalgonas (*wink*):

Working moms often are seen working tirelessly towards bridging the gap between her kids and her motherly duties. This unexpected vacation has given her round-the-clock chance to bond with her kids, dishing out their favourite snacks and of course, the trending Dalgonas!

Update and Upgrade:

Skill building is an essential aspect of any business. In lieu of the time spent on travelling, working moms can now focus on upgrading skills and knowledge from the vast ocean of courses, webinars and workshops available online.

Multi-tasking and Crisis management at its peak:

Going through sibling crisis is a more complicated task than even the pandemic, a mother would agree. Not saying this would give her a certification but, surely does this innate talent helps in her everyday tasks, especially in her work. Prioritising also falls under this.

Better Control of Finances:

With online services shut, travel expenses hitting zero, and complete home under control, financial matters have never been so much easier. The cognitive capability of women takes a new spin every time while planning the week, accurately listing the requirements, which again benefits them in their work to better plan and process.

In the Comfort of Home:

Productivity is never better when you work from home. Believe it or not, it is proven as well as approved! Nothing better than the comfort of one’s home to concentrate and get creative.

Women are the masters of handling situations. Be it at home or away. In the era where we are proceeding with our baby steps to incorporate AI in every field, our world is not far away in reaching the sci-fi imaginations. Women, nevertheless, we can all agree, are beyond imaginations – their strength, capability, discipline and perseverance, most of which are her innate qualities.

Though the scenarios may differ than what is mentioned above, with the lack of domestic aid and online food services, we sure can find time for doing our favorite hobbies or learning new things. Understand that no one has their day planned accurately. Pull out one hour from those lazy evenings or preferably weekends, to rejoice and explore what you loved doing or what you always wanted to do. Look at the brighter side and make use of this unexpected vacation to procure expected and productive outcomes.


5 MUST READ BOOKS FOR WOMEN IN TECH

Over the years, women have contributed to and shaped the evolution of many fields including technology. Women were among the first programmers, pioneers of software compilers and code-breakers who helped to turn the tide of world wars. While these success stories are heartening to read, there are also equally inspiring and challenging stories of female tech workers, who face and work through the male-dominated tech society to make their mark. 

Read More » “5 MUST READ BOOKS FOR WOMEN IN TECH”


Don’t info-cram your mind

Image courtesy – Freepik

We get it. You have just enough time after a long day at work to catch a breath. But hear this out, those small pockets of idle time outside of work matter. They matter so much, that they could have a direct impact on your professional/ personal life in the long run. This article isn’t about picking up a new hobby, creating a new music playlist, lighting scented candles, reading Paulo Coelho, or listening to a motivational podcast or a Tedtalk. It’s literally two things you could do during those small pockets of idle time you get every day to turn them into your most productive part of the day.

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Take a Break and Breathe – A real life example!

 

Image Courtesy – Freepik

 

Article by: Sanyukta Sen

Don’t Get Obsessed with Routine – Take a Break and Breathe

All of us have the tendency to keep running on routines. After a while this routine becomes our way of life, our comfort zone. Taking a break means bring life to a halt, we get scared, its natural. What if this is it, I am out of fuel, I might never join the race again, etc.?

One of my close friends Debashree, a highly ambitious sales & marketing professional, over 10 years of professional experience had strived day and night to climb her professional ladder to become an area sales manager for a Global conglomerate. Since her 10th board exam results she had been working hard first to get into one of India’s best engineering college, then to nail a good package in campus placement and then to make it to one of India’s prestigious management institutes. Since graduating in MBA, she had immersed herself to prove her mettle at work. She proved her worth at every step of her career, and is an inspiration and competition to many.

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Realistic Guidelines to help you excel at the work place and at home.

 

 

 

Article by : Premsai Samonotoray , Life Skill Trainer.

These days, we women introduce ourselves as a working women or just a house wife. There are very few women, who take pride in saying that they are a home maker. Whether we women are in the office, or home the fact is that we work everywhere.  The question is how we perceive our work. That makes all the difference.

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10 lessons I learnt being an Army man’s daughter

Image Courtesy – Pixabay

Article by: Lisa Sunny, Team AVTAR

As it has been rightly said “Seva Parmo Dharma!” Indian Army is one great institution that fills the nerves with the following: National Objectivity, Security, Valour, Pride, Integrity, Discipline and Welfare of the country even to the peril of the officers’ lives. Read More » “10 lessons I learnt being an Army man’s daughter”