Investing in women for a better world

Article by: Manasa Sai, Senior Consultant

The word ‘investment’ brings in an image of money in my mind. However, when I think about it from a working women’s perspective: investment means money, the faith that people have on me, and the kind of responsibilities that I am given in an organization to work with.

I remember my first salary negotiation as a college graduate. The company offered a ball park of my monthly income and I used all my cards to negotiate for a better pay. Finally, the interviewer using a soft tone told me that “look men use money to take care of their families whereas women use it for shopping!”. So I decided to share a beautiful story of how I spend my money.

I generate active income by working for an amazing company named “AVTAR – The Power of Diversity”. As soon as I get notified about the pay remittance in my mobile I mentally calculate how much I should invest in my LIC policies, my brother’s education, our family’s healthcare insurances, and the last minute household purchases. Though my brother tells me that his certification is not important, I tell him that investing in self-development will never go a waste. I then sit down to re-check if I can spare some money to spend on my sketch book and the acrylic paints because the artist in me wants to revamp her painting skills. Wow! I didn’t know that I would become this person one day. To conclude, investing in women is like investing to uplift an entire family. If we handover money to a woman she will immediately start thinking about: keeping her family fed for as long as she can, to educate her siblings/children, to allocate money to support every family member’s personal goals, to pay all the internal and external bills, and to cover expenses that you never anticipated. Despite all that mentioned she will also save some money for the next month’s expenses just in case something goes wrong (this is where overthinking helps us :)).

It is a wonderful idea to invest in women in terms of giving us bigger responsibilities as well because women feel guilty of not being able to complete the given responsibilities on time. If someone tells us that they ‘believe in us’, until we get the acknowledgement that the task is successfully completed we will never be able to sleep peacefully. My dear readers let us break our biases and invest in women for a better world.

AVTAR offers “B-Divine Unconscious Bias” workshop for Organizations, so do enroll and become aware of your biases.


Keeping up with an extended family

Article by: Murugeswari Natarajan, Associate Manager-Diversity Hiring

Like every woman, my marital life had started with pleasant expectations and beautiful dreams. From day one, the relationship with my in-laws was working out well. Being a retired working woman herself, my MIL who I endearingly call, Amma understood my hardships as a professional. Having said that in the later years, I have encountered many conflicts with my mother-in-law, like everyone else. Over time, I have learned to endure. In due course, I realized that this is nothing but my insecurity. It’s part of all our lives. It is surprising that we easily understand the insecurities that others suffer from, but it takes time for us to understand our insecurity.

If we try to identify the insecurities and overcome those, many problems can be solved in advance.

1.      Creating a healthy network

2.      Working out more on your passion

I have learned to do both of these.

As I had mentioned earlier, I perceived the notion that my mother in law was insecure. In the following days, a series of bitter incidents caused me to lose my patience. I sunk into a grave of darkness. And the darkness gradually increased post my delivery. I believe it was ‘Postpartum Depression’. Immediately, a few people around me rose the question of us living as a nuclear family. Yet, I was determined to live with an extended family. Because, in the days that followed, my baby needed support.

During this turbulent phase, my husband offered me a piece of curt but practical advice. He said, “You need to know who you are as a person. Prioritize your aspirations. Building a relationship takes time and effort so don’t hold unnecessary grudges”. His advice pushed me into a new direction of life. I realized that my insecurities and conflicts have affected my overall intention. I decided to work on myself thoroughly. This was one of the main reasons for my early return to work post-maternity.

The solutions I devised for myself were to cleanse my network and spot the supportive relationship to be sustained for the long term. And, the second one was to work out more on my passion. So as planned, I started to keep a check on my network regularly. I have a belief that if we have positively strong supporters in our network, we will be cheerful and will automatically move forward. If you feel uneasy in your relationships or alarmed by people who possess a toxic mentality, get rid of them immediately.

In the personal front too, I adopted a few goals. The first step that I took was to split the duties among everyone in the house. As soon as I figured out what our priorities are, I sat down, set goals, and made plans to maintain the course. I had chalked out individual goals as well as couple goals in terms of our Health, Career, and Finance. So, we have 5 members in my home including my kid. We have 5 personal goals for each and a family goal. The goals we fixed for ourselves gave us success in subsequent years. I always design a family goal that depends on everyone’s responsibilities, it can be achieved only by every member’s co-operation. So we have made the plans intertwined and transparent. At present, the couple’s goal has changed into a family goal. For example, if a family faces a financial crisis, the entire family needs to be attentive in cooperating. In other words, we as a group have transformed our lifestyle slowly instead of trying to work hard to change everyone’s attitudes individually. This transformation has provided us with a lot of time to converse with my family, allows us to listen to each other, and above all, my little one is nurtured in love with her grandparents. Being a working mother I make all the decisions with confidence along with their experienced inputs. We are flattered when our kith & kin appreciate that we drive a family perfectly with ethics.

You can’t get what you want unless you envision it. Give yourself the space to dream what you want. Today’s women prefer to raise their children with grandparents rather than leaving them in kindergarten/day school (until and unless the situation suggests otherwise). This is a good sign. If you learn to accept the challenges, I assure you that your growth will be tremendous in the extended family. Let’s go back to the extended family culture to make our homes a haven.


Personal Branding- A brief outlook

What do big names like Zara, Starbucks, Adidas, McDonald’s, and the likes have in common?

These are iconic and global brand names tantalizing the minds and hearts of young and old for a very long time now. How did they do it? The answer is by building a unique brand identity.

Earlier the term “branding” was used only for business and products. But now with the advent of social media and the influencer concept, a brand can also mean an individual. Thus, the term Personal Branding came into light.

In simple words, Personal Branding is the process of creating a valued professional identity of yourself. It is a culmination of an individual’s skills, competencies, communication abilities, and all the other interesting elements of uniqueness that will help a person stand out.

Personal Branding is especially important for women in a world where glass ceilings are being shattered every day. Indra Nooyi, Oprah Winfrey, Ariana Huffington, Kiran Mazumdar-Shaw are the names of a few leaders and influencers with admirable Personal Brands. And they are all women.

Why is Personal Branding important for women?

In a professional world of gender stereotypes and leadership gaps, the need to work on a woman’s branding is a topical issue.

Personal Branding has the power to push a woman from a sea of competition to a land of numerous possibilities. Having a Personal Brand will help a woman distinguish herself from her competitors and reflect a stand out personality of both her resume and personal self. Let’s take a look at the importance and tangible benefits of Personal Branding for women:

  • Creating job and business opportunities
  • Accelerating her career growth
  • Marketing to industry leaders, clients, and influencers
  • Establishing a favorable public image
  • Identifying her as a subject matter expert (SME)
  • Building a network of connections

Developing a Personal Brand is a road map of taking your in-built skills and talents from relative obscurity to visible level of expertise. A few tips to just get you started on how to build a powerful Personal Brand:

  • Be your authentic self
  • Build your natural talent and strengths
  • Use social media networks such as LinkedIn, Twitter

This was just a bird’s eye view on the concept of Personal Branding. Our much sought-after experts at Avtar are conducting a webinar on Personal Branding, it’s importance, strategies to develop, and much more detailed guidance on this topic. Women willing to develop a robust personal brand can look forward to some life-changing takeaways from this session.

Register now: https://lnkd.in/gRwKpy9


Do Women Have What It Takes to Be Great Leaders?

Article by: Shobhika Ramanathan, Associate Research Analyst

The topic itself gives us a suspicious question as women are already multi-taskers. But why is there a persisting doubt against them as great leaders? There are many instances where women prove that they have all the qualities to hold the position of leaders.

According to the research done by Harvard Business Review in 2012, with a database of 360-degree reviews, women scored as equal as men in handling leadership positions. The surprising fact is, when the same research was held in 2019, women in senior leadership roles remained relatively steady as same as when the original research (2012) was done. This is one of many such examples.

Gender shouldn’t be a factor determining a person’s leadership qualities – a person’s leadership abilities depend on their strengths and personality traits. Women see leadership roles from a different perspective. One research states that 65% of women describe a leader as one who shares their knowledge to uplift his/her team to reach success. When this attitude of women is put in managerial roles, it can make them stronger and effective leaders.

Let us take a look at why women should be given the throne:

  1. No “Nos” To Multi-Tasking 

Women are used to multi-tasking since their young age. Managing many works at the same time is what she had mastered already. Hence, for her, this is a go-go!

2. Patience in Full Battery Level 

This doesn’t conclude that women are always polite. But they know how to handle a situation or an argument without losing temper. Given any situation, she knows how to tackle them.

3. Already A Winner Against the Odds

Yeah, some people would say otherwise, but being a woman, we know how to work against the odds. You know why? Because we have always faced discrimination and restriction – regardless of which, many women have come out and stood up for themselves and succeeded against the odds in flying colors. They have the drive to prove people wrong, who put a barrier in their way and succeed in whichever path they are working in.

4. High Scale On Emotional Intelligence

The ability to recognize emotions in yourself and others and relate is something that accounts for a great leader. Married or not, a woman always possesses this character. With this power, she can handle all kinds of people with clarity in what she wants for her team and herself.

5. Easy Mingle Policy

Normally women don’t stay alone in any situation. Although she is always with her companions, she clearly knows whenever a decision must be taken. And, it will always be in favor of everyone else on the team. This fact helps her more when it comes to an organization. It gains her respect for being the kind-hearted individual she is and will for sure cheer her to go on.

The above-stated points are only the match’s highlights. The real match is yet to begin. There are for sure many other qualities of women that suits up to the mark, to fit in as a leader in the corporate world. So, come on let us try to understand those boons and reserve her a seat!


Don’t info-cram your mind

Image courtesy – Freepik

We get it. You have just enough time after a long day at work to catch a breath. But hear this out, those small pockets of idle time outside of work matter. They matter so much, that they could have a direct impact on your professional/ personal life in the long run. This article isn’t about picking up a new hobby, creating a new music playlist, lighting scented candles, reading Paulo Coelho, or listening to a motivational podcast or a Tedtalk. It’s literally two things you could do during those small pockets of idle time you get every day to turn them into your most productive part of the day.

Read More » “Don’t info-cram your mind”


Realistic Guidelines to help you excel at the work place and at home.

 

 

 

Article by : Premsai Samonotoray , Life Skill Trainer.

These days, we women introduce ourselves as a working women or just a house wife. There are very few women, who take pride in saying that they are a home maker. Whether we women are in the office, or home the fact is that we work everywhere.  The question is how we perceive our work. That makes all the difference.

Read More » “Realistic Guidelines to help you excel at the work place and at home.”


7 Tips for Taking a smart Career Break

Image courtesy – Pixabay.

Article by: Savitha Sampath, Digital Marketing Consultant.

A woman quits her job when she is pregnant, when she has to nurture her family, when she has to take care of the elderly or when her spouse travels. If not for all, a woman may quit her job owing to any one of these reasons in some point of her life. In most of the cases, she is forced to take a career break.

Read More » “7 Tips for Taking a smart Career Break”


Set The Space Right

Image Credit : Pixabay

Article By Lakshmi Vijaykumar, Senior Research Consultant – AVTAR Group

An office is said to be a home away from home. Especially if you have long working hours and you’re spending a considerable amount of time in the confines of workplace among colleagues and peers, it becomes imperative to have a working condition conducive that eases out stress levels that usually surfaces while at work. Read More » “Set The Space Right”