YOUR PRESENCE & POWER MATTERS IN THIS WORLD!

Article by: Archana Sathish, Strategic Design Unit

“Women are born to cook, do household chores, and be responsible for childcare”. To be precise, people in older days believed, “women are not just born, but fit for only these tasks”. To rewind the Indian society also believed in child marriage and certain bizarre practices such as Sati, female infanticide etc. which is very rare today compared to what it was in those days. 

Thanks to Industrial revolution and Education which had actually changed the whole idea about what women are “also” capable of. Let’s just say that earlier women just accepted the rules and restrictions constructed by the Indian society. But if we see today, right from driving a train to holding the highest office in the Government, women are present everywhere. Women today have the courage to voice out opinions whenever necessary due to the given exposure. 

As we all know that women still do face obstacles today at the workplace, maintaining the work-home integration, and various other responsibilities. But the way women tackle issues at work and at home is praiseworthy! Yes, it is now widely acknowledged, and pretty much accepted, that there are no differences between men and women in either capability or potential as women are proving themselves again and again. However, whilst this is true of all the professions, and broadly across all manufacturing and service sectors, there are still some stark limits to perceived parity. 

Women comprise a significant segment of the workforce. And, while the number of women working today is a substantial increase from past years, there’s still a lot that can be done to increase the number of women who are not only part of the workforce, but remain engaged and active throughout their careers. 

Why are women important for workplace?

One possible reason is diversity. Diversity at work brings together different types of energies that complement each other. In a male dominated culture, the workplace loses out on all that women bring to the table – multitasking, customer-centricity, teamwork, a nurturing mind-set and so on. 

This does not mean that men don’t have these qualities, but women by design are more conditioned towards these characteristics. 

Secondly, women make for nearly 50 per cent of the world’s population. For a more balanced workplace they need to be represented equally, too. Actually, they need to have an equal representation in the larger scheme of things everywhere. 

Ready to look at some facts and figures?

  • By 2050, India Will Be the Most Populous Country in the World.
  • By 2027 the working-age population in India will be almost 20% (18.6%) of the entire global labour force.
  • Reaching gender parity would have a bigger impact in India than in any other region in the world.
  • Increasing women’s labor force participation by 10 percentage points could add $770 billion to India’s GDP by 2025.  
  • India’s labour force participation rate for women is low due to lack of suitable work, especially for women, is not readily available. Flexibility in work timings and proximity to their households are important.

When we have to talk about attainment of goals or building a solid workplace culture and atmosphere, traits such as empathy, intuition, and optimism of women are required towards the benefit of the company. Their emotional intelligence and passion helps to create a healthy and positive workplace relationship and well-rounded workforce. 

Male dominated workplaces is slowly turning into a myth. This might be the result of gender willingness, career intentionality, and confidence of female employees. To conclude, women are fighters! They are born to bring in revolution to the world!

 Let us all continue to respect their capability and recognize them for who they are! 

Reference: https://www.catalyst.org/research/womenintheworkforceindia


Why are women film-makers scarce?

Article by: Sumona Chetia, Executive Content Development

Towards the end of 2019, Bang Geul Yi became the first female main producing director for a KBS (A South Korean television network) variety show. This news shouldn’t have raised eyebrows, but it did. The reason being South Korea entertainment industry displays gender disparity on both sides of the camera. So a female leading a show comprising of 6 male celebrities was bound to be a shocker.

It’s not just South Korea. In fact, all film and entertainment industries around the globe have accepted this as the norm. We have viewed great works of women directors getting side-lined at the Oscars n number of times. Despite a historic number of movies directed by women in the year 2019, not one female director got nominated for the Oscars 2020. What was supposed to be a banner year for women in arts turned out to be #OscarsSoMale

Let’s look at a few possible reasons of sexism in the world of cinema-

  • Lack of women (director) role model:

Directing a movie is a man’s job. That is the perception. And with that mind-set, women can’t imagine standing behind the camera.

  • Are overtly emotional:

Being emotional is an essential element in making art come to life on screens. But the notion is since men have been pioneers in carrying out this herculean task of making movies, the emotional aspect can’t be a good asset.

  • Where are the women?-the excuse:

An article read that many studios question, “Where are the women?” This excuse has been going around since forever.

  • Fewer opportunities to direct a second film:

A research-based report shows that women directed just 4% of the top 1200 films from 2007 to 2018. Of those female directors, only 17.4% had gotten to direct another movie beyond their debut feature (13% directed a second, 2.2% a third, and 2.2% a fourth).

Source: https://time.com/5763937/oscars-2020-female-directors-shut-out/

  • Women genres movie:

A prevailing idea that men make universal themed movies, whereas women’s stories are just for women rules the film-making domain. And this belief leads to distrusting a woman director’s vision.

There are many other societal and structural reasons for the under-representation of women in the film making industry, and those reasons will resonate with every working woman. Lack of opportunities, fear of prejudices, and the denial of acknowledgment further leads to the invisibility of the few female directors that the world has seen. The common key here is to break the glass ceilings and dominate your way through the role you deserve to achieve in a man dominated industry. And more and more female role models are the need of every hour.

A silver lining which failed to get recognized at the Oscars platform is still an inspiration of revolution for many aspiring and present female directors around the globe. With regional names like Sudha Kongara, Manju Borah, Rima Das, Anjali Menon, Ashwini Iyer Tiwari, etc… making their mark and adding numbers to the previously single digit is in itself a positive sign. Bollywood actress Anushka Sharma producing a hit series and a movie back to back on an OTT platform is indeed going to set an example of the power of diversity. Irrespective of her gender, the audience enjoyed the two sources of entertainment and, that’s what weighs more.

A shift can be seen post the Oscars 2020 backlash and new D&I norms in the filed of art and culture are possibly coming into force by the end of this year. The picture might not be rosy all of a sudden, but there will come a time when hearing about a film directed and produced by a female will be ordinary and mainstream. 

“Sometimes women can’t ask for control, so they have to take it. Ok? I want you to remember that”- Alex Levy played by Jennifer Aniston on the Morning Show.


Personal Branding- A brief outlook

What do big names like Zara, Starbucks, Adidas, McDonald’s, and the likes have in common?

These are iconic and global brand names tantalizing the minds and hearts of young and old for a very long time now. How did they do it? The answer is by building a unique brand identity.

Earlier the term “branding” was used only for business and products. But now with the advent of social media and the influencer concept, a brand can also mean an individual. Thus, the term Personal Branding came into light.

In simple words, Personal Branding is the process of creating a valued professional identity of yourself. It is a culmination of an individual’s skills, competencies, communication abilities, and all the other interesting elements of uniqueness that will help a person stand out.

Personal Branding is especially important for women in a world where glass ceilings are being shattered every day. Indra Nooyi, Oprah Winfrey, Ariana Huffington, Kiran Mazumdar-Shaw are the names of a few leaders and influencers with admirable Personal Brands. And they are all women.

Why is Personal Branding important for women?

In a professional world of gender stereotypes and leadership gaps, the need to work on a woman’s branding is a topical issue.

Personal Branding has the power to push a woman from a sea of competition to a land of numerous possibilities. Having a Personal Brand will help a woman distinguish herself from her competitors and reflect a stand out personality of both her resume and personal self. Let’s take a look at the importance and tangible benefits of Personal Branding for women:

  • Creating job and business opportunities
  • Accelerating her career growth
  • Marketing to industry leaders, clients, and influencers
  • Establishing a favorable public image
  • Identifying her as a subject matter expert (SME)
  • Building a network of connections

Developing a Personal Brand is a road map of taking your in-built skills and talents from relative obscurity to visible level of expertise. A few tips to just get you started on how to build a powerful Personal Brand:

  • Be your authentic self
  • Build your natural talent and strengths
  • Use social media networks such as LinkedIn, Twitter

This was just a bird’s eye view on the concept of Personal Branding. Our much sought-after experts at Avtar are conducting a webinar on Personal Branding, it’s importance, strategies to develop, and much more detailed guidance on this topic. Women willing to develop a robust personal brand can look forward to some life-changing takeaways from this session.

Register now: https://lnkd.in/gRwKpy9